Think about all the time and effort you put into a painting. And then the thrill of selling it. Trouble is, once it's gone, it's gone. Now imagine selling it over and over again, at a reduced price so that many more people can enjoy your work, with minimum effort and long-term returns.
Consider offering limited or open edition prints of your original artworks. Printed on archival art papers, a print series can increase your profits, and help spread your work around.
A giclee (gee'clay), is an individually produced, high-resolution, high tech reproduction done on a special large format printer, using inkjet technology. Giclee is a French term meaning to spray or squirt, which is how an inkjet printer works. However, it is not the same as a standard desktop inkjet printer. It is much larger and more sophisticated. The process employs six colors of fade resistant pigmented inks and finer, more numerous printheads resulting in a wider color gamut. The ink is sprayed onto the page, actually mixing the color on the page to create truer shades and hues.
Choose the artworks you want to offer as prints, and have them scanned or photographed professionally, or try it yourself, using good quality equipment. Choose the edition size. Bring in the digital files to us, and we can discuss your options. Decide on the size of your prints, and the paper stock. It's a good idea to make the prints a bit smaller than the original, so the buyer of the original work knows it can be never confused with a copy.
We use Torchon paper by Hahnemuhle, for watercolour reproductions, and an enhanced matt paper for pastels. If the original artwork is on canvas, you can reproduce it on printers canvas, so the prints will be as close to the originals as possible, not only in colour, but also in texture. Canvas prints are much more durable than paper as they don't crease when rolled for mailing.
A limited edition is normally hand signed and numbered by the artist. You will need to keep track of each print number as it is sold, and ideally record the buyer's details. It's a good idea to include a detailed original invoice or certificate of authenticity with each image with the print's title, paper type, printer type, ink type, date printed, edition size, and other particulars. Then sign and date it. Not only do buyers appreciate the documentation, but good documentation also tends to increase a work of art's value (or even an inkjet copy of a work of art).
There's no standard amount. It can be as few as 1 or 5, or as many as 1000 or more. Usually the smaller the edition, the higher price you can ask per print. Ask yourself how many you think you can sell? You don't have to print the entire run at once. One of the great advantages of giclee printing is that you only have to print as many as people order, saving on your upfront costs, and storage. Set the edition size in advance, and once it's set, NEVER change it.